HORSENSHAVN BEER
SMUKFEST COLLAB
Year
2025
Client
Horsenshavn
Role
- Overall Brand Identity
- Packaging
- Web
Horsenshavn Pilsner is a beer designed for the Smukfest audience — a crisp 33cl pilsner inspired by Horsens Harbor, Danish summer culture, and the festival lifestyle.
The goal of the project was to create a modern, youth-driven beer identity that blends classic Danish brewing traditions with a trendy, Gen Z visual expression.
The design combines traditional beer aesthetics with fresh, minimal layouts, using spot colours, harbor-inspired graphics, and a bold collaboration badge with Smukfest.
The brand tone is built on music, community, style, and unforgettable moments.
No items found.
Year
2025
Client
Horsenshavn
Role
- Overall Brand Identity
- Packaging
- Web
Horsenshavn Pilsner is a beer designed for the Smukfest audience — a crisp 33cl pilsner inspired by Horsens Harbor, Danish summer culture, and the festival lifestyle.
The goal of the project was to create a modern, youth-driven beer identity that blends classic Danish brewing traditions with a trendy, Gen Z visual expression.
The design combines traditional beer aesthetics with fresh, minimal layouts, using spot colours, harbor-inspired graphics, and a bold collaboration badge with Smukfest.
The brand tone is built on music, community, style, and unforgettable moments.
No items found.
